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Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in India
The FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impacting viewership. Connected TV, however, emerged as a winner, attracting a wider range of advertisers and brands due to its ability to target affluent, urban football fans. This shift highlights changing digital consumption habits among the sport's growing audience in India.
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timesofindia.indiatimes.com
WC assists top-end as smart TVs shrink
NEW DELHI: India's smart TV market may have slipped into reverse in the first quarter of 2026, but the ongoing FIFA World Cup is emerging as an important catalyst for premium…
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economictimes.indiatimes.com
FIFA World Cup powers shift to bigger TVs amid cautious consumer spending
Despite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers are increasingly opting for bigger…
