Flailing Farage appoints new comms boss amid Reform slump in polls

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleNigel Farage has appointed former investigative journalist Miles Goslett as Reform UK's new chief of communications, a move made as the party faces declining poll numbers and recent controversies. Goslett previously served as a researcher for Tory peer Lord Ashcroft, contributing to several critical books, including one focused on Farage, alongside others on figures such as Angela Rayner and Keir Starmer. The appointment comes after a series of challenges for Reform UK, including a significant drop in polls from a high of 35 per cent to approximately 24 per cent, scrutiny over a £5 million donation, and a notable defeat in the Makerfield by-election. A Reform source indicated that Goslett's responsibilities will centre on "longer term stuff" like opposition research and digital content, rather than day-to-day press interactions, signalling a strategic shift in the party's communication strategy. Farage is reportedly exploring alternative communication channels, including social media and podcasts, to disseminate his message and potentially bypass difficult questions from traditional media, following a recent cancellation of a BBC interview. In fullCrisis-hit Farage recruits new comms chief to help him save ReformMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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