Marico's best volume growth in quarters isn't luck; Abneesh Roy on what's really driving it

Marico is experiencing its strongest volume growth in quarters, signaling a genuine FMCG sector turnaround, not a statistical blip. Analyst Abneesh Roy anticipates this recovery to persist for at least two more quarters. Marico's raw material costs, particularly copra, have significantly decreased, positioning the company for a substantial margin improvement. This, coupled with aggressive advertising, makes Marico a standout performer.

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