Microsoft Frontier Company, as the new operating entity is called, will kick off with $2.5 billion in funding from the tech giant to work with clients such as Unilever and Novo Nordisk

Microsoft Frontier Company will embed engineering experts at customers to co-design, co-innovate, and continuously improve their AI systems, Microsoft said.

Microsoft Frontier company will deploy 6,000 engineers to deliver enterprise AI outcomes. AWS launched a $1B version two days earlier. OpenAI and Anthropic too.