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Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad market
India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data, temporarily favouring established broadcasters. This halt is expected to accelerate the shift towards connected TV and digital platforms, where audience measurement remains available. The suspension follows a directive for BARC to comply with new Television Ratings Guidelines 2026, including expanding its panel and introducing cross-screen measurement.
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economictimes.indiatimes.com
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad market
India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data, temporarily favouring established…
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newsbytesapp.com
No TRP ratings: How this will change Indian TV
The MIB's abrupt order to BARC halting TV ratings publication under the new 2026 policy has left Indian television producers stunned, disrupting industry dynamics unexpectedly.
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thehindubusinessline.com
Blackout on TV Ratings to disrupt ad spend planning, cripple smaller broadcasters
Suspension of TV ratings disrupts ad planning, impacting smaller broadcasters and accelerating the shift to digital advertising amid festival season.