South African retailer Pick n Pay has launched an AI-powered shopping assistant named "Penny" to simplify grocery ordering. Customers can now use voice, text, or photos to build their orders, a move aimed at boosting their online presence against rivals. This innovative tool, powered by Google's Gemini AI, also offers recipe suggestions, meal planning, and personalized recommendations, signaling a significant shift in how consumers interact with online shopping platforms.

The retailer’s AI-powered grocery shopping assistant allows customers to build grocery baskets using voice, text or photos.

Pick n Pay is set to launch Penny, a groundbreaking AI-powered grocery shopping assistant, enabling South African customers to shop conversationally and effortlessly from 6 July…