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Bain's CMO says companies are asking a better question about AI
Erika Serow of Bain said that companies are thinking more strategically about how AI and technology help them meet business goals.
Raccontata da
businessinsider.com
Timeline cronologica
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Qualcomm's CMO says AI is settling down after all the hype
Qualcomm CMO Don McGuire spoke to CMO Insider at Cannes Lions 2026.
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Reddit's Jim Squires wants AI doing the work so CMOs can do the thinking
Jim Squires, Reddit's CFO, told Business Insider how AI-generated content can erode trust and how CMOs need to drive business growth.
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Bain's CMO says companies are asking a better question about AI
Erika Serow of Bain said that companies are thinking more strategically about how AI and technology help them meet business goals.
- ·
Why Meta's Alex Schultz thinks the middle ground will define AI in marketing
Meta's Alex Schultz said that some brands will never use AI for creative work, but most will use some, calibrated to their community and message.