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Why Meta's Alex Schultz thinks the middle ground will define AI in marketing

Meta's Alex Schultz said that some brands will never use AI for creative work, but most will use some, calibrated to their community and message.

Raccontata dabusinessinsider.com

Timeline cronologica

  1. martedì 30 giugno 2026·businessinsider.com

    Reddit's Jim Squires wants AI doing the work so CMOs can do the thinking

    Jim Squires, Reddit's CFO, told Business Insider how AI-generated content can erode trust and how CMOs need to drive business growth.

  2. giovedì 2 luglio 2026·businessinsider.com

    Bain's CMO says companies are asking a better question about AI

    Erika Serow of Bain said that companies are thinking more strategically about how AI and technology help them meet business goals.

  3. giovedì 2 luglio 2026·businessinsider.com

    Why Meta's Alex Schultz thinks the middle ground will define AI in marketing

    Meta's Alex Schultz said that some brands will never use AI for creative work, but most will use some, calibrated to their community and message.