Meta's Alex Schultz said that some brands will never use AI for creative work, but most will use some, calibrated to their community and message.

Jim Squires, Reddit's CFO, told Business Insider how AI-generated content can erode trust and how CMOs need to drive business growth.

Erika Serow of Bain said that companies are thinking more strategically about how AI and technology help them meet business goals.

Meta's Alex Schultz said that some brands will never use AI for creative work, but most will use some, calibrated to their community and message.