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FIFA World Cup powers shift to bigger TVs amid cautious consumer spending
Despite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers are increasingly opting for bigger displays and advanced technologies like QLED and MiniLED, with events like the World Cup acting as a significant upgrade trigger. Easy financing also aids this premiumisation trend, even as overall demand remains cautious.
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timesofindia.indiatimes.com
WC assists top-end as smart TVs shrink
NEW DELHI: India's smart TV market may have slipped into reverse in the first quarter of 2026, but the ongoing FIFA World Cup is emerging as an important catalyst for premium…
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independent.co.uk
‘Supersize’ TVs and beer pumps sales soar as UK gripped by World Cup
The retailer said it has benefited from the football tournament and warm weather.
