Tech companies, Zlatan, Fox Sports and the Beckham boys all make the list.

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 of the best examples are highlighted.

Twenty-five teams—and two billionaire players—are still competing for a $713,000 trophy and $50 million in prize money. Here are more figures to know about the World Cup.

Tech companies, Zlatan, Fox Sports and the Beckham boys all make the list.