Search is how we find nearly everything on the web — creators, merchants, answers. AI is rewriting the rules, leaving creators caught between staying discoverable in an agentic era and getting paid for their work. Today we're launching two initiatives to help.

To meet the moment, brand leaders need to answer two questions: Are my pages optimized for AI search? If not, what can I do?

Search is how we find nearly everything on the web — creators, merchants, answers. AI is rewriting the rules, leaving creators caught between staying discoverable in an agentic…