Athar Festival expands international reach

PARIS: Marking its first participation at Vision Golfe, Saudi Arabia’s Athar festival is making its international ambitions clear. The event is looking to engage new partners, speakers and international visitors as it continues to expand and elevate the global profile of Saudi Arabia’s creative ecosystem. “Our goal is to create synergies, identify opportunities and unlock the full potential of our industry,” Mohamed Al-Ayed, vice chairman of Athar and founder and CEO of TRACCS, said.

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