We asked some of Business Insider's most innovative CMOs of 2026 to share their AI search playbooks as platforms like ChatGPT and Gemini gain ground.

To meet the moment, brand leaders need to answer two questions: Are my pages optimized for AI search? If not, what can I do?

We asked some of Business Insider's most innovative CMOs of 2026 to share their AI search playbooks as platforms like ChatGPT and Gemini gain ground.

Top marketers are shifting their platform priorities to target Gen Z and Gen Alpha. They are using Pinterest, YouTube, AI tools, and other methods.