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Ananta Capital picks up majority stake in alum-based personal care brand Phitku
Ananta Capital has acquired a majority stake in Phitku, the personal care and hygiene brand known for its alum-based formulations. Sources pegged the deal size at about ₹100 crore valuing the D2C brand at ₹200 crore, which was launched about 14 months ago.
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economictimes.indiatimes.com
PE firm Ananta Capital buys majority stake in D2C deodorant brand Phitku - The Economic Times
The deal, which gave a partial exit to the company's three cofounders, is for Rs 100 crore, and values the company at Rs 200 crore, people familiar with the matter said.…
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thehindubusinessline.com
Ananta Capital picks up majority stake in alum-based personal care brand Phitku
Ananta Capital has acquired a majority stake in Phitku, the personal care and hygiene brand known for its alum-based formulations. Sources pegged the deal size at about ₹100 crore…
