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618 shopping festival reflects structural shift in China's retail landscape
One of the country's largest midyear e-commerce events, the June 18 shopping festival, or "618" as it is commonly known, highlighted this year a structural shift in the country's retail landscape, moving decisively away from price-driven competition toward margin protection, product innovation and artificial intelligence-enabled consumer engagement, according to industry insights.
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Timeline cronologica
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618 shopping gala pivots to value-driven consumption
The 618 shopping festival, once dominated by price comparisons and heavy discounts, is increasingly being shaped by consumer demand for value, differentiation and lifestyle…
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618 shopping festival reflects structural shift in China's retail landscape
One of the country's largest midyear e-commerce events, the June 18 shopping festival, or "618" as it is commonly known, highlighted this year a structural shift in the country's…