Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleMajor British retailers, including Currys, Argos, Halfords and Amazon, are under fire for marketing e-scooters for “urban riding” and “commuting”.Privately owned e-scooters are illegal for use on public roads, cycle lanes and pavements in the UK, a fact often downplayed or omitted in promotional material. Police and coroners have issued warnings about the serious risks of injury or death, with 10 fatalities and 1,484 injuries reported last year from e-scooter collisions. A 2022 inquest into the death of a 14-year-old girl prompted a coroner to criticise retailers for selling e-scooters without adequate legal warnings. Following investigations, some retailers like Argos and Currys have begun updating their websites to remove misleading language and provide clearer legal disclaimers. In fullAmazon and Argos among retailers selling e-scooters for ‘commuting’ despite risk of deathThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

Brands such as Currys, Argos and Halfords, as well as online giant Amazon, used marketing pitches about ‘long distanced commutes’ to sell them.

Major brands have used marketing pitches about ‘urban riding’, getting to work on time, and ‘long-distanced commutes’ to sell the scooters

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