The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 of the best examples are highlighted.

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 of the best examples are highlighted.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with in-person brand experiences taking the center stage.