The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 of the best examples are highlighted.

Lionel Messi, Erling Haaland, Kylian Mbappe and Cristiano Ronaldo have all gotten on the scoring sheet in the FIFA World Cup 2026. | Football News

FIFA projects €12 billion in revenue from the 2026 World Cup, nearly doubling 2022 figures, while crypto partnerships with Kraken and Avalanche mark a new