Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleNetflix is facing backlash for using an AI-generated voice resembling Gene Wilder in its new competition show, Wonka's The Golden Ticket.The show, set to release on September 23, features an AI voiceover in its trailer that mimics Wilder, who famously played Wonka in the 1971 film Willy Wonka & the Chocolate Factory. Fans have expressed outrage on social media, with many calling the AI voice an "obscenity" and criticizing its lack of emotion and depth. Gene Wilder, who died in 2016 at age 83, had retired from acting in 1991, citing his dislike for the direction Hollywood films were taking. Wilder had also previously dismissed Tim Burton's Charlie and the Chocolate Factory reboot, expressing his disapproval of the director. In fullNetflix faces backlash over AI-recreated Gene Wilder voice for new Willy Wonka competition seriesThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

The streamer had the permission of the late actor's estate to generate the voiceover.

Netflix and ElevenLabs recreated Gene Wilder’s voice using AI for the reality show “Wonka's The Golden Ticket."

Did you want to join this contest?

Fans took to social media to decry the simulation of Wilder, who died in 2016

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…

'Wonka’s The Golden Ticket' will debut on the streamer September 23 and the first trailer is here.

Netflix has come under fire for apparently using artificial intelligence to recreate Gene Wilder's voice in their new series based on Willy Wonka and the Chocolate Factory

The streamer said it received the consent of the late actor’s estate for its new competition series, which will debut in September.

The voice of deceased actor Gene Wilder has been recreated using AI for a new Willy Wonka-themed competition show on Netflix... Fans are not happy that the eccentric chocolatier’s…

Su Netflix la voce dell’attore scomparso Gene Wilder è stata ricreata con l’AI per un nuovo game show ispirato a Willy Wonka. Molti fan criticano la scelta.

Netflix a încheiat un parteneriat cu compania de inteligenţă artificială (AI) ElevenLabs pentru a recrea vocea regretatului actor Gene Wilder în cadrul emisiunii-concurs"Wonka's…

The 'Willy Wonka & the Chocolate Factory' actor died in 2016.

Con la benedizione della moglie e l'aiuto dell'intelligenza artificiale la voce di Gene Wilder resuscita per una nuova produzione Netflix. (ANSA)

Netflix is using an AI-generated Gene Wilder voice for its new 'Wonka' reality show — and the project is already dividing fans and critics