Gallup survey shows AI and deepfakes fueled 12% of successful scams in 2025.
12% of 2025 U.S. scams used AI/deepfakes, with 6% of adults (15M people) losing $68 billion total. Tech leaders face urgent compliance pressure: AI-driven fraud shifts authentication and data-security budgets from nice-to-have to business-critical investment.
Around 15 million people were scammed out of money last year, according to the poll.