The 618 shopping festival, once dominated by price comparisons and heavy discounts, is increasingly being shaped by consumer demand for value, differentiation and lifestyle relevance, said experts.

The 618 shopping festival, once dominated by price comparisons and heavy discounts, is increasingly being shaped by consumer demand for value, differentiation and lifestyle…

One of the country's largest midyear e-commerce events, the June 18 shopping festival, or "618" as it is commonly known, highlighted this year a structural shift in the country's…