"He's been in the studio": BTS' FIFA World Cup halftime show builds huge anticipation as Chris Martin's vision takes shape

The countdown to the 2026 FIFA World Cup final has taken another exciting turn after new details emerged about the creative minds behind the tournament's historic halftime show. As fans eagerly wait for BTS to return to one of the world's biggest sporting stages, fresh comments from Global Citizen CEO Hugh Evans have revealed just how much work Coldplay frontman Chris Martin has invested in shaping what could become one of FIFA's most memorable live productions.

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