Aggressive expansion and discounting by global e-commerce giants are squeezing Blinkit and Swiggy, raising investor concerns over prolonged competition and weaker profitability.

Eternal and Swiggy have lost more than $15bn in market value as Amazon expands its ‘delivery in minutes’ network across India.

Eternal and Swiggy have pioneered Indias 10-minute delivery space, but rising competition is intensifying pressure. Blinkit and Instamart shares have fallen sharply amid concerns…