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Legacy studios bet on mobile-first entertainment for next growth phase
India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move aims to capture the growing mobile-first audience by developing new intellectual property in micro-dramas and vertical content. These investments signal a significant shift towards embracing emerging entertainment formats to ensure future growth and relevance in the evolving media landscape.
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economictimes.indiatimes.com
Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into mobile-first…
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variety.com
India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.
