Julia Baldet’s Elevate has been compared to Erewhon, but the former private equity investor is building for a very London customer: time-poor, health-conscious and probably answering emails between meetings.

Julia Baldet’s Elevate has been compared to Erewhon, but the former private equity investor is building for a very London customer: time-poor, health-conscious and probably…

Julia Baldet’s Elevate has been compared to Erewhon, but the former private equity investor is building for a very London customer: time-poor, health-conscious and probably…