Amazon Stock Steadies After Prime Day Data, Cloud Price Increase

Amazon (AMZN) Stock Rises as Prime Day Spending Hits $26.4 Billion, but Household Spend Falls

U.S. Prime Day sales hit $26.4B (+9.3% YoY), but Amazon household spend fell 8.3% to $143—shoppers shifted to practical goods. Consumer caution amid BNPL adoption signals margin risk; Amazon must convert traffic momentum to profitability against rising competitor discounting.