To meet the moment, brand leaders need to answer two questions: Are my pages optimized for AI search? If not, what can I do?

To meet the moment, brand leaders need to answer two questions: Are my pages optimized for AI search? If not, what can I do?

Traditional SEO ranks pages. AEO and GEO optimise entities and structured, machine-readable content so a model can retrieve and trust it, says Luke Marthinusen, founder and CEO of…

We asked some of Business Insider's most innovative CMOs of 2026 to share their AI search playbooks as platforms like ChatGPT and Gemini gain ground.