To meet the moment, brand leaders need to answer two questions: Are my pages optimized for AI search? If not, what can I do?

To meet the moment, brand leaders need to answer two questions: Are my pages optimized for AI search? If not, what can I do?

Traditional SEO ranks pages. AEO and GEO optimise entities and structured, machine-readable content so a model can retrieve and trust it, says Luke Marthinusen, founder and CEO of…