Shared Journey: Looking long, staying close: Lindt & Sprüngli's journey of enchanting China with chocolate

In 2012, leading Swiss premium chocolate manufacturer Lindt & Sprüngli, which has more than 180 years of history, entered the Chinese market. China is not traditionally a major chocolate-consuming market, but through a deep understanding of local taste preferences, retail channels, and evolving consumer demand, Lindt has enchanted the country with chocolate and is now setting its sights on even more ambitious goals. “We believe that demand in China will always be there, and so will market opportunities,” said Clare Ma, general manager of Lindt & Sprüngli China. #SharedJourney Reporter: Zheng Wanyin, Zheng Yiran

Raccontata daglobal.chinadaily.com.cn