China was Malaysia’s second-largest source market in 2025, with 4.7 million visitor arrivals, up 25 per cent from 3.7 million a year earlier.

As Thailand loses its allure, Malaysia turns to viral algorithms to entice millions of independent Chinese travellers.

China was Malaysia’s second-largest source market in 2025, with 4.7 million visitor arrivals, up 25 per cent from 3.7 million a year earlier.