Eternal and Swiggy have pioneered Indias 10-minute delivery space, but rising competition is intensifying pressure. Blinkit and Instamart shares have fallen sharply amid concerns over Amazon and Flipkart expanding into rapid commerce through dark stores. The $11 billion segment is heating up further as Zepto prepares a $1 billion IPO to strengthen its expansion plans.

Eternal and Swiggy have lost more than $15bn in market value as Amazon expands its ‘delivery in minutes’ network across India.

Eternal and Swiggy have pioneered Indias 10-minute delivery space, but rising competition is intensifying pressure. Blinkit and Instamart shares have fallen sharply amid concerns…

Amazon's rapid delivery expansion triggers a $15 billion selloff for Eternal and Swiggy as competition intensifies in India.

Aggressive expansion and discounting by global e-commerce giants are squeezing Blinkit and Swiggy, raising investor concerns over prolonged competition and weaker profitability.

MUMBAI: Amazon and Walmart’s Flipkart have made it clear that they are not going to play on the sidelines in India’s quick commerce battlefield. Big money, aggressive dark store…