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Yash Raj Films enters vertical, mobile-first entertainment market
Yash Raj Films strategically partners with Rusk Media, aiming to tap into India's booming vertical content market targeting Gen Z and Gen Alpha audiences.
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economictimes.indiatimes.com
Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into mobile-first…
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variety.com
India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.
