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India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)

Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.

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variety.comStai leggendo2 g fa

India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)

Yash Raj Films backs Rusk Media's vertical content platform for Gen Z, shifting from theatrical franchises toward digital-native IP. Studios now see distribution platforms as cultural infrastructure; vertical storytelling becomes franchise strategy, not algorithm-driven commodity.

originale

newsbytesapp.com2 g fa

Yash Raj Films enters vertical, mobile-first entertainment market

Yash Raj Films invests in Rusk Media for vertical short-form IP, targeting India's 377M mobile-first viewers. A major studio's shift away from franchises validates vertical entertainment as mainstream—key shift for content-tech and distribution strategy.

Timeline cronologica

lunedì 29 giugno 2026·economictimes.indiatimes.com
Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into mobile-first…
lunedì 29 giugno 2026·variety.com
India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.

India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)

Yash Raj Films enters vertical, mobile-first entertainment market

Timeline cronologica

Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment

India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)

Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment

Yash Raj Films enters vertical, mobile-first entertainment market

Legacy studios bet on mobile-first entertainment for next growth phase