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Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into mobile-first storytelling, focusing on original animation and vertical micro-dramas. The partnership aims to create category-defining intellectual property for global digital platforms, leveraging India's massive mobile audience and establishing the country as a creative force in vertical entertainment.
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economictimes.indiatimes.com
Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into mobile-first…
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variety.com
India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.
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newsbytesapp.com
Yash Raj Films enters vertical, mobile-first entertainment market
Yash Raj Films strategically partners with Rusk Media, aiming to tap into India's booming vertical content market targeting Gen Z and Gen Alpha audiences.
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Legacy studios bet on mobile-first entertainment for next growth phase
India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move…