Late-night food delivery booms as FIFA World Cup fuels demand

As the excitement of the football World Cup unfolds, late-night food delivery in India is skyrocketing, with a reported surge of 12-15% for orders placed between 11 pm and 3 am. This phenomenon mirrors a broader societal shift, as young consumers adapt their schedules to accommodate later meals.

Raccontata daeconomictimes.indiatimes.com