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Micro influencers are reshaping shopping as TikTok turns creators into sales drivers

TikTok is transforming product discovery, with millions of users researching and buying products after seeing them featured by creators.

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domenica 28 giugno 2026·iol.co.za
Micro influencers are reshaping shopping as TikTok turns creators into sales drivers
TikTok is transforming product discovery, with millions of users researching and buying products after seeing them featured by creators.