Enterprise SaaS becomes 'condition for survival' in Indian BFSI as demand outpaces friction

Financial services in India are embracing Enterprise SaaS as a survival necessity, driven by regulatory demands and customer expectations. Banks and other institutions see B2B SaaS as vital for growth, particularly in security, compliance, and customer experience. Mid-sized players are leading adoption, recognizing scalability as key. While technology offers competitive advantages, startups face challenges with long sales cycles and implementation hurdles.

Raccontata daeconomictimes.indiatimes.com