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Hollywood gets into the microdrama race
LOS ANGELES (AP):While much of Hollywood was consumed by the streaming wars, Issa Rae was studying a different mode of entertainment thousands of miles away: microdramas.No stranger to creating a successful online series, the Emmy-nominated actor and producer became intrigued by China's booming market for the short, mobile-first soap operas, seeing its potential to build audiences and intellectual property.
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apnews.com
Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studios
Mobile-first serialized storytelling is rapidly becoming one of entertainment's fastest-growing businesses.
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abcnews.com
Hollywood gets into the microdrama race as mobile-first storytelling draws stars
Mobile-first serialized storytelling is rapidly becoming one of entertainment's fastest-growing businesses
