India’s ethanol strategy: Automakers treading cautiously, consumers remain unconvinced and experts are wary

With the rollout of E85 fuel and policy changes to support mass flex-fuel deployment, the government is attempting something few large economies have tried—decarbonising road transport while extending the life of the internal combustion engine (ICE). This sets India apart from China and Europe, where cleaner mobility has consistently meant shifting away from conventional engines.

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