As Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya brand reports an uptick in diamond-studded items, alongside an increase in old gold exchanges. Meanwhile, Aditya Birla Jewellery is shifting its focus from the classic 4Cs to sparkle, aiming to resonate with the younger audience eager for fresh trends.

Natural diamond prices are experiencing a significant rebound, climbing 5-8% year-on-year, driven by reduced supply from major miners and renewed investor interest. Solitaires are…

Indriya aims to become a top three jewellery brand in India, focusing on diamonds and innovative customer experiences.

Rising gold prices are reshaping jewellery trends, with lightweight designs, versatile pieces, and modern gold choices taking over.

Indian gold markets are seeing a premium return after a price dip, with buyers cautiously re-entering despite affordability concerns. This revival is fueled by falling…

As Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya brand reports an uptick in diamond-studded…