As Thailand loses its allure, Malaysia turns to viral algorithms to entice millions of independent Chinese travellers.

As Thailand loses its allure, Malaysia turns to viral algorithms to entice millions of independent Chinese travellers.

RedNote has made Malaysia a must-visit for Chinese tourists, but it can dismantle reputations just as fast as it builds them.

China was Malaysia’s second-largest source market in 2025, with 4.7 million visitor arrivals, up 25 per cent from 3.7 million a year earlier.