The Danish brand that sells all-things cheap and cute, like dish towels in fruit motifs, animal-shaped erasers and jewelry boxes resembling fancy sofas for low prices, opened its first Canadian store at Toronto's Eaton Centre on Friday. Experts say the brand will face competition from the likes of Miniso and Daiso — Asian entrants which also came to the Canadian market in recent years.

TORONTO - A Scandinavian home goods brand is gliding into Canada and if it picks up enough momentum, retail experts say competitors will have reason to worry.

The Danish brand that sells all-things cheap and cute, like dish towels in fruit motifs, animal-shaped erasers and jewelry boxes resembling fancy sofas for low prices, opened its…