Sephora’s revolution gives neurodivergent shoppers a comfortable place to browse

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleSephora will opens its first Scottish stores this summer (Liam McBurney/PA) (PA Wire)Sephora is introducing a new global initiative called 'Quiet Hours' to create a calmer and more accessible in-store shopping experience. During these designated periods, the beauty retailer will lower music volume, dim lights, and reduce the intensity of in-store screen displays. The initiative aims to offer a less overstimulating environment for customers who prefer a quieter retail setting or are sensitive to sensory-heavy spaces, particularly neurodivergent shoppers. A pilot program across 32 stores in eight markets proved highly successful, with most neurodivergent shoppers reporting a significantly improved experience. Sephora's move follows similar sensory-friendly hours implemented by other retailers, such as Walmart, setting a new standard for inclusivity in the industry.In fullSephora introduces major change to present a ‘calmer shopping environment’Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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