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Lenovo, Ceat, Adidas and more jump the FIFA World Cup bandwagon
Leading brands like Lenovo, Ceat, and Adidas join Zee's FIFA World Cup 2026 advertising surge, attracting millions of new viewers.
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thehindubusinessline.com
Zee’s OTT viewership doubles in first two weeks of FIFA’26
Zee's Z5 platform sees viewership double to 27 million in two weeks amid FIFA World Cup 2026 excitement, boosting revenues.
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cityam.com
Advertising at World Cup: Levi's genius, hydration breaks and dodging rules
This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it.
