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The brands winning with World Cup advertising may not be the sponsors
The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to authentic branding.
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cityam.com
Advertising at World Cup: Levi's genius, hydration breaks and dodging rules
This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it.
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cnbc.com
The brands winning with World Cup advertising may not be the sponsors
The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to authentic branding.
