Ankur Warikoo's learning platform, WebVeda, offered free annual subscriptions to 500,000 existing users when shifting to a new model, a move potentially costing ₹100 crore. Warikoo stated this decision honored the trust early adopters placed in him, prioritizing peace of mind over immediate profit. The move sparked debate on customer loyalty versus revenue, with many praising the customer-first approach while some questioned the public announcement.