Why India lags in online live commerce

Aditya Aima, co-MD, India and MENA region at AnyMind Group, said India was behind other Asian markets in live commerce, that is, selling products via live videos. “In India, platforms have not driven that behavioural change or made it easier for consumers to shop through a live link,” Aima said. | Mumbai news

Raccontata dahindustantimes.com