Universal is going straight to professional critic screenings rather than having the usual "word-of-mouth screenings" for social media.

Universal is going straight to professional critic screenings rather than having the usual "word-of-mouth screenings" for social media.

Universal Pictures opts for traditional critics over influencers, granting early access to Christopher Nolan's epic after its London premiere on July 6.

Universal Pictures are opting for a classic rollout, keeping the initial screenings of Christopher Nolan's The Odyssey strictly reserved for critics. | Hollywood

With discourse about Christopher Nolan’s epic already raging, first viewer reactions will come from mainstream press, not content creators. Some critics are gloating over this…