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K Home could help Kmart tackle IKEA in NZ, brand researcher says

Kmart is understood to be pondering a furniture-only shop in New Zealand, and one brand performance analyst says it could be a defensive play against IKEA.

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rnz.co.nz

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giovedì 25 giugno 2026·rnz.co.nz
K Home could help Kmart tackle IKEA in NZ, brand researcher says
Kmart is understood to be pondering a furniture-only shop in New Zealand, and one brand performance analyst says it could be a defensive play against IKEA.