And it comes just when you thought you'd buy an Xbox to play 'GTA VI.'

Just hours after Apple increased its hardware prices across the board, Microsoft is doing the same with its Xbox consoles. For the third time.

The increase is the latest price hike after Xbox consoles prices rose $20 to $70 last year.

Xbox blames the memory shortage for the price hike.

Groups representing automakers, retailers, electronics firms and others had warned earlier this month that the increasing demand for memory chips could lead to dramatic price…