Indians are more open to personal AI agents than anyone else in Asia Pacific, says Adobe study

Adobes 2026 AI and Digital Trends Report suggests Indian consumers are leading the Asia-Pacific region in embracing personal AI agents, with 60% interested in creating their own AI assistant. The study found that Indians are increasingly comfortable allowing AI to handle tasks such as customer service, shopping, and brand interactions, with many open to AI agents communicating on their behalf. AI is already influencing purchasing decisions through personalised recommendations and virtual shopping assistants, though transparency and the option to switch to human support remain critical for trust.

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