From conversational shopping assistants to hyper-personalized recommendations, AI can make digital retail experiences feel more intuitive, seamless, and individualized, says Macy’s senior director of engineering Murali Murugan.

The conversation around AI in retail has shifted toward what executives don't want it to be used for.

From conversational shopping assistants to hyper-personalized recommendations, AI can make digital retail experiences feel more intuitive, seamless, and individualized, says…