From conversational shopping assistants to hyper-personalized recommendations, AI can make digital retail experiences feel more intuitive, seamless, and individualized, says Macy’s senior director of engineering Murali Murugan.

Generative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly Gen Z, are leading this shift, leveraging…

The conversation around AI in retail has shifted toward what executives don't want it to be used for.